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America's favorite Valentine's Day candy won't be available this year. Sweethearts, the conversation heart candy, is missing from shelves this Valentine's season after its original producer went out of business last year.
Even though consumers might think chocolate when it comes to buying a Valentine's gift for a loved one, Candystore.com reported that conversation hearts were the most popular candy for the holiday in 2018. The popularity of the candy didn't keep its original producer, New England Confectionary Company, also known as Necco, from going out of business in July.
Round Hill Investments bought Necco in an auction but sold its Necco wafer brand and Sweethearts to Spangler Candy Company several months later. Spangler's best-known candy is its Dum Dum lollipops.The candy company acquired the brands in September and did not have the time to produce the conversation hearts for this Valentine's Day.The company is planning to relaunch Sweethearts in time for next year's Valentine's season. Necco wafers will be re-introduced sometime this year.
Meanwhile, do not despair, there isn't really a shortage of conversation hearts as Brach's Conversation Hearts has got you covered for the holiday.
Their bags include small and large-sized hearts in wintergreen, banana, orange, lemon, cherry and grape — similar colors and flavors to Necco’s former hearts,” Goldman, Senior Director, explains “However, we offer a much broader range of on-trend flavors, colors and even textures across our portfolio including Tropical Fruit, Very Berry and Sweet and Sour. As far as the sayings go, Brach’s Conversation Hearts are laser-printed, delivering much higher accuracy than Necco’s stamped process.”
Fun conversation heart activities
Chocolate Covered Oreo Cookies
Ever Ready has got you covered for some special chocolate treats for Valentines Day. Check back on Tuesday.
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I heard about this issue, but then saw the alternative brand in the store. I never liked the taste of these, just the messages.
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